Podcasting is surging with podcasts reaching larger and larger audiences in a unique and personal way. With this surge, it's a perfect opportunity for small businesses to get in on podcast advertising. Here are a few things to consider when thinking about Podcast Advertising:
Podcasts have a special relationship with their listeners — they are quite literally in your head. Like radio shows, listeners develop loyal relationships with their favorite podcasts and hosts. Since some Podcast Advertisements are host-read and incorporated into the episode, listeners are more likely to pay attention to the product or service being advertised.
Podcasts are also portable. Because they are downloaded to a mobile device, they can be listened to anywhere. Instead of needing to be in front of a radio or television at a specific time on a specific station to hear or see your ad, your potential customers will hear that ad no matter when or where they choose to listen to the podcast.
Podcasts provide measurable data because it is possible to track how many downloads and listens each episode gets, as well as where those downloads and listens are coming from. In addition, Podcast Advertisements can be geo-targeted down to the zip code level, ensuring your ad will reach your intended demographic.
Finally, Podcasts are relatively less expensive than other forms of advertising, making them perfect for smaller businesses who might not have a large enough budget for other types of advertising campaigns.
GSMC Podcast Network has helped businesses just like yours determine if Podcast Advertising will be most effective for their marketing needs and budget.
The number of listeners for a specific podcast can be tracked by the number of times that podcast is downloaded, and the number of listeners is growing every day. In its latest survey, Edison Research's The Infinite Dial 2015 report found "monthly audio podcast consumption grew from approximately 39 million monthly users in 2014 to approximately 46 million in 2015."
PODCAST ADVERTISEMENTS HAVE LONGEVITY
You only pay for a podcast advertisement once, but your spot is heard every time that podcast is downloaded. Unlike other types of entertainment, podcasts are always available for download and consumption.
PODCAST ADVERTISING IS COST EFFECTIVE
Your one-time investment will get your ad seen or heard and produce results far longer than other types of advertising.
Since audiences are extremely picky about what shows they listen to, they become more engaged with the shows they really like. If you decide to have your product or service talked about by the host of the show, the audience engagement with the show carries through to your ad.
GSMC listeners will always hear your commercial. With traditional radio and television the consumer must be in front of the radio or television at the time of the commercial in order to see or hear the commercial spot. With the GSMC Podcast Network’s podcasts the commercial is embedded in the show so no matter when the consumer listens the commercial spot will be played.
Monthly podcast listeners are affluent: 16% have an annual household income of $150K or more, compared to 10% of the general U.S. population.
44% Age 18-34
33% Age 35-54
16% Age 55 and Older
7% Age 12-17
Monthly GSMC Podcast Network listeners are educated: 30% have some grad school or an advanced degree, compared to 22% of the general population. 27% have a four-year college degree, compared to 19% of the general population.
You might be asking yourself, “what is a Podcast, and why should I consider advertising on one (or more)?” Podcasts are relatively new in terms of the advertising world, but they have numerous advantages, and can be extremely effective in reaching your target demographic.
Think of a Podcast like a radio program. In fact, some of your favorite radio programs might also be Podcasts. Podcasts are programs available for download on the internet or mobile apps. They enable a listener to download and subscribe to a show that covers a topic they are interested in, then listen to that episode on any mobile device whenever they want.
One advantage of Podcast Advertising is that you don’t need to tune in at a specific time in order to hear your ads. Since Podcasts are downloaded the ads are present regardless of when a listener tunes in to the episode. Your potential customers don’t have to be in front of a television or near a radio at a specific time on a specific station to hear your ad.
Podcast Advertising is also great for targeting specific demographics. Not only are there Podcasts on just about every subject imaginable, but advertising on those Podcasts can be geo-targeted. Whether your target audience is national, state-wide, or even one specific zip code, Podcast Advertising can be made to reach exactly those areas.
Podcast Advertising can reach any age and demographic, but is now the most effective form of media for reaching 18-35 year olds who tend to listen to Podcasts on the go.
GSMC Podcast Network can help you determine if a Podcast Advertising campaign is right for your business.
Podcast Advertising is a fairly new way of advertising that is also quite effective. If you are interested in possibly doing Podcast Advertising here are a few things you might find helpful:
Podcasts are the most effective means of advertising to 18-35 year olds. Podcasts are similar to radio programs, but can be downloaded and taken anywhere on mobile devices. People listen to podcasts while commuting, working out, or hanging out at home. With Radio Advertising your target audience needs to be listening to the radio when your commercial comes on. With podcasts it doesn’t matter when or where your audience listens, your advertisement will be there because Podcasts are downloaded or listened to on a website.
Podcast Advertising can be done as a prerecorded spot or as a live-read done by the host during the podcast. Because people have their favorite podcasts and hosts, they are more likely to listen to an ad, and even more likely to take the suggestions made by their favorite host in a live-read.
Advertising on Podcasts makes it easier to reach your target demographics. Not only can you choose the types of podcasts that your demographic is likely to listen to, but you can geo-target those ads. Your ad can run nationally or in as small an area as a specific zip code, depending on who you are trying to reach.
GSMC Podcast Network has helped numerous clients meet their advertising goals through Podcast Advertising. We can help you determine which podcasts will reach your potential customers as well as help you to script and produce your advertisement. Contact us today and let us help you determine if Podcast Advertising is right for you.
The GSMC Podcast Network is a network of nationally rated podcasts that deliver over 65 million monthly impressions across the United States with popular shows that can reach almost every demographic.
Trying to reach Men 18 to 45? We have you covered with popular shows like our MMA Podcast, Football Podcast, Sports Podcast and Basketball Podcast. Looking to reach women 18 to 45? We have popular, top rated shows such as the Relationship Podcast, Book Review Podcast, Health & Wellness Podcast, and Social Media News Podcast.
The GSMC Podcast Network delivers hours of enjoyment to our listeners and is the prefect fit to reach your target audience.
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